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TransFair USA is excited to announce the first ever Fair Trade Certified Cupping Competition and Auction. All ten Brazilian Fair Trade Certified Arabica producing cooperatives will be submitting samples to be judged in the competition. The goal of the event is to showcase high quality Fair Trade Certified coffee produced in Brazil and provide Fair Trade Certified licensees access to the best coffees at origin. Buyers will have the opportunity to sample, meet producers, and bid on the winning coffees through a closed auction. In addition, TransFair USA is organizing a four day excursion following the auction for those who wish to visit coffee producing cooperatives in Minas Gerais. The international jury will be grading coffees from October 20th to October 24th. We will hold a tasting, auction and awards ceremony in Belo Horizonte, Minas Gerais on Friday, October 24th. This event provides an opportunity to meet with producers and producer organizations, sample the award-winning coffees and place bids on your favorites.

Friday, October 24, 2008

The Awards Ceremony Pt 1

After the the auction and a short lunch, the awards ceremony was set to begin inside SEBRAE's large auditorium. The finalists in each category were invited to attend with their families and fellow co-op members. Buses had come from Nova Rezende, Boa Esperança, Poço Fundo, and as far away as Espirito Santo state.

Before the winners were announced the various partners in the project each took turns talking about the successes of the Responsible Sourcing Parnership, including TransFair USA's own Julia Delafield.

Pedro Carneiro of the Pronova co-op and Andre Luis Reis of Assoc. Das Costas talked about their co-ops participation in the cupping competition process. Both noted the value of the cupping training for their co-ops and how this will enable them to improve quality and learn how to better market their coffees.

All of the international panel judges were brought on staged and thanked for their participation.

David Hermann of the Roasterie, Kansas City and Beat Grueninger shake hands.

More on the awards ceremony later!

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